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Digital Marketing Manager

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KEY RESPONSIBILITIES

  • Build, plan and implement the overall digital marketing strategy
  • Manage the strategy
  • Manage and train the rest of the team
  • Stay up to date with the latest technology and best practices
  • Manage and oversee various digital marketing channels
  • Measure ROI and KPIs
  • Prepare and manage the digital marketing budget
  • Oversee all the company’s social media accounts
  • Suggest activities for improving the quality of online content
  • Track and measure SEO and Google Analytics metrics and provide reports
  • Build an inbound marketing plan
  • Research and forecast future sales and performance trends
  • Lead, supervise and motivate members of the digital marketing team 
  • Research competitors and provide suggestions for improvement
  • Keep abreast with industry and market trends and best practices

Digital Marketing Manager job description: Job requirements and qualifications

  • Digital Marketing Manager job description should contain the following requirements and qualifications:
  • 5 years of experience as a Digital Marketing Manager
  • 3 years of experience in developing and implementing digital marketing strategies
  • Good knowledge of all different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • 3 years of hands-on experience with SEO, Google Analytics, and CRM software
  • Familiarity with web design
  • Sense of ownership and pride in your performance and its impact on a company’s success
  • Critical thinking and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills

KNOWLEDGE AND SKILLS

  • Strong understanding of digital medium
  • Excellent content writing skills
  • Ability to be proactive, prioritize multiple important projects and work independently
  • Proven ability to work extremely well with and influence teams
  • Flexibility, ability to work under tight timelines
  • Ability to write communication briefs

QUALIFICATION

  • 3-5 years of experience in digital marketing and creating brand communications
  • Graduate degree in media / marketing related fields
  • Working knowledge of digital planning, performance, and measurement
  • UG: Any Graduate
  • PG: Any Postgraduate

Salary: Best in the industry

Job Category: Marketing & Communication
Job Type: Full Time
Job Location: Ahmedabad
Send Resume: hr@otuindia.com, referral@otuindia.com